Άρθρο του Γιάννη Πρωτοπαπαδάκη* Από τη δεκαετία του ’60, όταν άρχισε για πρώτη φορά να χρησιμοποιείται ο όρος, έχουν δοθεί…
*Άρθρο του Γιάννη Πρωτοπαπαδάκη στο marketing-tips.gr Η ιστορία, που είναι λίγο πολύ γνωστή στους ξενοδοχειακούς κύκλους, σχετίζεται με τον τρόπο…
Για να έχουμε ένα επιτυχημένο ξενοδοχειακό προϊόν πρέπει να παρέχουμε ποιοτικές και ολοκληρωμένες υπηρεσίες που καλύπτουν τις ανάγκες του πελάτη.…
Η σωστή οργάνωση και διοίκηση των ξενοδοχειακών μονάδων είναι το Α και το Ω για την ορθή λειτουργία και θετική…
Το τμήμα πωλήσεων και μάρκετινγκ των ξενοδοχειακών μονάδων, πολύ περισσότερο μεγαλύτερων μονάδων 4* και 5*, έχουν ένα ξεχωριστό τμήμα πωλήσεων…
Η οργάνωση και λειτουργία ξενοδοχείου είναι μία απαιτητική δεξιότητα που προβληματίζει ακόμα και τα πιο έμπειρα στελέχη στο χώρο των…
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